Professional Experience
HG Insights, Product Marketing Manager
August 2023 - present (Los Angeles, CA)
Works with Marketing, Sales, Customer Success and RevOps to bring new products to the market with the right messaging for the right audiences. Delivers potent, distilled product messaging through product documentation, internal sales resources, external customer guides and more.
Owns storytelling for product pages on the company website, aligning with Demand Gen and Design to create compelling experiences. Co-produces a monthly webinar series for customers to drive product adoption and educate on best practices. Additionally manages HG Insights' presence on G2 and other customer review sites.
Creates product-specific training certification courses to empower sellers and CS reps on how best to speak to HG products and services. Manages production of product videos for internal education and customer awareness.
Touchcast, Product Marketing Manager
August 2021 - August 2023 (Los Angeles, CA)
Owned the development of product decks, customer journeys, and FAQs to support Sales from enablement to renewal, working with additional cross-functional teams to identify client pain points and processes for client satisfaction.
Managed enterprise clients 1:1; in working directly with the end-user, advocates for feature advancements on their behalf to meet client KPIs with 100% client retention rate. Works directly with product mangers on scope assessment for these features, development timelines, and QA.
Prepared product release notes to be shared for internal team members and external clients, as well as personalized investor updates.
Built and maintained the company's knowledge base (with both technical and digestible content) for the entire product suite using tools like Zendesk, Confluence, and Notion.
Project Manager, Training Lead
August 2019 - August 2021 (Los Angeles, CA)
Collaborated with product managers and developers to create Touchcast’s virtual event platform, from market research to project management to QA.
Executed projects for over 25+ clients, including Accenture, Avanade, Kepler Cheuvreux, Macquarie, the Tate Modern, PwC and more.
Simultaneously created the first training curriculum for the events platform and onboarded Accenture Productions to Touchcast technology, laying the groundwork for their annual enterprise contract.
Contract Copywriter
March 2018 - August 2018 (New York, NY + Los Angeles, CA)
Overhauled Touchcast’s website in time for the launch of their newest product within a tight six week-timeline.
Contributed to documentation for their product suite, with end-users ranging from enterprise companies to educators.
Developed short form copy for digital advertising campaigns, collaborating with the art director in their design and execution for a splashy premiere.
Sococo, Brand and Marketing Manager
March 2018 - August 2018 (remote)
Conceptualized the new voice and brand identity for Sococo, a remote work company before we all worked remotely.
Devised their internal and external messaging materials, including the company’s style guide, commercial scripts, social content, email campaigns, and media kit.
Created content that not only aimed to reach new customers, but retained and nurtured Sococo's current client base, resulting in increased user engagement and fewer support tickets.
Paragraph, Managing Editor & Publisher Liaison
July 2013 - July 2017 (New York, NY)
Oversaw weekly production of the lit zine Paragraph Shorts for over 100 issues. Managed a team of five junior editors in curating short stories and videos; evaluated content for thematic resonance and obtained media permissions.
Also maintained the zine's social presence.
In partnership with Simon & Schuster, devised creative marketing concepts and developed decks for some of Atria's (a division of S&S) high profile authors like Kate Morton and Armando Lucas Correa. Once plans were approved, acted as the liaison between authors, agents, and the publishing house in executing these campaigns, prepared media calendars and managed Facebook and Instagram ad distribution.
Crave, Content Producer
June 2015 - June 2016 (New York, NY)
Developed the app Crave, an interactive reading experience enhancing romance novels from bestselling authors with original video content, real-time text messaging from characters, and author notifications.
Adapted scenes from novels and scripted original content for the app, acted as script supervisor on sets.
Worked with the creative director on the aesthetic direction of the app and was responsible for all promotional messaging, coordinating media calendars and managing Crave's Facebook and Instagram accounts.
Worked closely with postproduction editors on obtaining deliverables for director's approval, and used the custom CMS to upload content directly to the app.
Student Filmmakers Magazine, Intern
February 2013 - June 2013 (New York, NY)
Interviewed directors and DPs like Joe Swanberg and Ronald Victor Garcia for feature articles, in print and online. Maintained correspondence with public relations representatives, agents, directors, and cinematographers.
Copyedited and published press releases directly to website using the Wordpress platform.
Projects
Kinnect, Marketing and Brand Manager
November 2016 - May 2017 (New York, NY)
Developed the name (involving domain and trademark research) and brand story for the dating app concept, Kinnect. Responsible for copywriting all in-app screens and the website, and outlined soft- and full-launch marketing plans for the team.
Education
New York University (2011-2014)
B.A. English and American Literature magna cum laude
Presidential Honors Scholar, English Honors program
Other Skills I'm Told Are Marketable
A product marketer who knows her stuff—my tool belt includes Monday.com, Jira, Confluence, Zendesk, Miro (and more). Comprehensive knowledge of Hubspot and Mailchimp. A dabbler with Figma. Fluent with Adobe Photoshop, Premiere, and Xd. I can read in French and German without getting myself into too much trouble. I am an ally to Powerpoint and Keynote… but will never tell you which is my favorite.
And when I’m not online, I run the fiction book club at Los Angeles’ oldest bookstore, Chevalier’s; come say hi.
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