Professional Experience
HG Insights, Product Marketing Manager
August 2023 - present (Los Angeles, CA)
Brings exciting products and features—like HG's HubSpot integration and GenAI dataset—to the market with messaging that actually resonates with our ideal customers. Delivers engaging, creative product content ranging from webpages, how-to videos, internal sales resources, customer guides and more.
The highlights reel
✨ Drives successful product and feature launches with full-funnel marketing campaigns, delivering a combined 6M ARR in the 2024 fiscal year from new product releases alone.
✨ Enhances customer engagement by managing in-app notifications and guides, the Zendesk Resource Center, and a monthly newsletter, leading to a 15% increase in feature adoption on the HG Platform.
✨ Manages the customer webinar program to take complex technical materials and processes and make them easily digestible for customers, doubling attendance within the first six months of taking over the program.
✨ Expands market reach through strategic partnerships with Clay and Infuse, contributing to 30% growth in new leads from partner channels.
✨ Maintains an internal enablement newsletter for the sales and customer success team with 80%+ engagement.
Touchcast, Product Marketing Manager
August 2020 - August 2023 (Los Angeles, CA)
Built the first product marketing function at Touchcast, supporting customers with educational assets like one-pagers, product videos, and how-to guides. Worked with product, marketing, and sales to prepare product updates for all customers and partners, as well as personalized investor updates.
The highlights reel
✨ Pioneered the first product marketing function, creating impactful collateral that reduced average customer onboarding time by 33%.
✨ Developed high-impact sales decks that secured deals with Accenture, EY, Deloitte, and more, contributing to a 40% increase in enterprise revenue.
✨ Championed customer success by working directly with super users to usher in product enhancements, leading to a 17% boost in feature adoption and retention of key enterprise accounts.
✨Launched the customer knowledge base (Zendesk), which reduced product-related support tickets by 35%.
Customer marketing & enablement manager
August 2019 - August 2020 (Los Angeles, CA)
Collaborated with product managers and sales to build and release Touchcast’s virtual event platform, starting with market research and validation all the way through launching marketing campaigns to bring Showtime to the market.
The highlights reel
✨ Played a key role in launching Touchcast’s virtual event platform, contributing to a 4x increase in opportunities through customer marketing channels.
✨ Generated inbound pipeline by revamping Touchcast’s web copy to attract ideal customers, with a 25% increase in MQLs and a 20% increase in lead-to-opportunity conversion.
✨ Built the first training curriculum for the events platform and successfully onboarded Accenture’s production team, a key annual enterprise contract, with 1:many enablement sessions.
Copywriter
March 2018 - August 2018 (New York, NY + Los Angeles, CA)
✨ Revamped Touchcast’s website with SEO-optimized copy in a six-week sprint, resulting in a 3.6x increase in meetings booked from a new demo page.
✨ Crafted compelling short-form copy for digital ad campaigns, driving a 40% increase in click-through rates.
Sococo, Brand and Marketing Manager
March 2018 - August 2018 (remote)
✨ Conceived the new voice and brand identity for Sococo, a remote work company before we all worked remotely.
✨ Devised their internal and external messaging materials, including the company’s style guide, commercial scripts, social content, email campaigns, and media kit.
✨ Created content that not only aimed to reach new customers, but retained and nurtured Sococo's current client base, resulting in increased user engagement and fewer support tickets.
Paragraph, Managing Editor & Content Producer
July 2013 - July 2017 (New York, NY)
✨ Launched digital marketing campaigns for authors like Colleen Hoover and Taylor Jenkins Reid, reaching audiences of 4.5+ million.
✨ Oversaw the weekly production of the in-house lit zine Paragraph Shorts for 600+ monthly readers.
✨ Managed a team of five junior editors through our internship program.
Crave, Content Producer
June 2015 - June 2016 (New York, NY)
✨ Helped devolped the app Crave, an interactive reading experience enhancing romance novels from bestselling authors with original video content, real-time text messaging from characters, and author notifications.
✨ Adapted scenes from novels and scripted original content for the app, acted as script supervisor on sets.
✨ Worked with the creative director on the aesthetic direction of the app and was responsible for all promotional messaging, coordinating media calendars and managing Crave's Facebook and Instagram accounts.
Student Filmmakers Magazine, Intern
February 2013 - June 2013 (New York, NY)
✨ Interviewed directors and DPs like Joe Swanberg and Ronald Victor Garcia for feature articles, in print and online. Maintained correspondence with public relations representatives, agents, directors, and cinematographers.
✨ Copyedited and published press releases directly to website using the Wordpress platform.
Projects
Kinnect, Marketing and Brand Manager
November 2016 - May 2017 (New York, NY)
Developed the name (involving domain and trademark research) and brand story for the dating app concept, Kinnect. Responsible for copywriting all in-app screens and the website, and outlined soft- and full-launch marketing plans for the team.
Education
New York University (2011-2014)
B.A. English and American Literature magna cum laude
Presidential Honors Scholar, English Honors program
Other Skills I'm Told Are Marketable
A product marketer who knows her stuff—my tool belt includes Monday.com, Jira, Confluence, Zendesk, Miro (and more). Comprehensive knowledge of HubSpot and Mailchimp. A dabbler with Figma. Fluent with Adobe Photoshop, Premiere, and Xd. I am an ally to Powerpoint and Keynote… but will never tell you which is my favorite.
And when I’m not online, I run the fiction book club at Los Angeles’ oldest bookstore, Chevalier’s; come say hi.
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