Crave
Romance has been the bestselling genre since Fabio could walk. Simon & Schuster knew this, and they also knew more and more of their readers were consuming fiction online. And thus, Crave was born.
Part-book, part-video, part-interactive character experience, Crave gave readers exclusive access to the books and authors they love.
I worked with developers and designers on the UX, product copy, scripted additional scenes and content (e.g. “texts” from your book boyfriend), and so much more.
